By : admin May 11, 2018 No Comments

“The pen is mightier than the sword” is a well known metonymic phrase coined by Edward Bulwer-Lynton indicating that communication is more powerful than violence, today I would like to add to his piece, that knowledge is arguably more powerful than anything else. In today’s technological era how do you acquire advanced knowledge from data that is present for all to consume? and what really makes this data so powerful?
I have the pleasure of working with one of the brightest persons I know Mr. John Jackson, A stock guru, he writes articles through his platform icinsider.com on anything stock or trading related; in essence, his platform is the Bloomberg of the Caribbean. One of the many things that John does on a day to day basis is to visit scores of websites, pull data from them, then analyze and create his own output in the form of articles, obviously we were tasked with automating this entire process which we did. The important thing to note here is that data is relative and if you ask any 12 years old what is the definition they will give you the textbook answer “Information in raw or unorganized form”. To John all of this data is unorganized and for it to become powerful he needs to turn it into information, and this information in John’s case possibly determines if you buy or sell a stock. The fact is that data exist everywhere and for better or worst big data is here, in fact over the past 2 years 90% of the world’s data was generated, so imagine how much data there will be in the next 10 years. The main question that you have to ask your self now is, how do you do what John did and turn data into actionable information? It’s important to remember that the primary value from data comes not from the data in its raw form, but from the processing and analysis of it and the insights, products, and services that emerge from the analysis that you can use to generate sales and understand your customers.
I always try not to write about anything without offering a solution to the issue at hand and in this case am proud to say that we have been working on this awesome platform that will come on stream within the next two weeks that will help to bridge that data gap. HappyToReply is a modern tablet and desktop feedback application that uses emojis to bridge the communication gap between businesses and customers. The application solves the problem of lack of engagement by running surveys on tablets in kiosk mode using fun and interactive emojis to grasp the user’s attention. For businesses, we provide them with a wall mount and a tablet, then give them a web access where they can configure their surveys and view results. HappyToReply is also open to the general public, as anyone can go and sign up and start creating their engaging surveys. The future of this application will see emojis becoming more animated and even more interactive while serving customers, In other words, we want to be one of the first to build an Artificial Intelligent Feedback application. It’s my firm belief that this application can be used in virtually any business to ensure that customers are always happy with the service you provide.

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